How We May Use Information You Provide
Your Rights and Responsibilities
Last Updated: July 27, 2022
This Privacy Notice explains how the Cleveland Smile Center (“CSC”) collects information about you through our website and how this information is then used . This Privacy Notice does not apply to websites that do not display or link to this notice or that have their own privacy notices or to information we may collect from you or about you in other ways, including through emails you may send to us.
You may contact us about this Privacy Notice via email at firstname.lastname@example.org
How We May Use Information We Collect About You
The information we collect via our website may be used and disclosed to contact patients and improve the content of the website. For example, the CSC may use this information for purposes such as:
- Registering you for, or providing you with information and services you have requested
- Processing, fulfilling and following up on your appointment requests
- Responding to your emails or online requests
- Sending you information you request
- Sharing with third parties as required by law
- Using your email address for patient communications including appointments, reminders and email newsletters.
CSC uses Google services and tools for Analytics & Advertisting Network. By including these features, CSC enables Google to collect data about your traffic via Google cookies and identifiers, in addition to data collected through a standard Google Software implementation. Google will not identify users or facilitate the merging of personally identifiable information with non-personally identifiable information collected through any Google product or feature unless Google has robust notice of, and the user’s prior affirmative (i.e., opt-in) consent to, that identification or merger, and are using a Google feature that expressly supports such identification or merger. Irrespective of users’ consent, Google will not attempt to disaggregate data that Google reports in aggregate, and adheres to EU, GDPR, and COPPA regulations. Visitors have the option to opt-out of the Google features CSC uses, including through Ads Settings, Ad Settings for mobile apps, or any other available means.
Some web browsers (including Safari, Internet Explorer, Firefox and Chrome) have a “Do Not Track” (“DNT”) feature that tells a website that a user does not want to have his or her online activity tracked. If a website that responds to a DNT signal receives a DNT signal, the browser can block that website from collecting certain information about the browser’s user. Not all browsers offer a DNT option and DNT signals are not yet uniform. For this reason, many businesses, including ours, do not currently respond to DNT signals.
With respect to email addresses: We generally do not knowingly disclose an individual’s e-mail address without the individual’s express or implied consent to anyone outside of CSC.
The ADA also occasionally hires other individuals and entities to provide services on our behalf, including, but not limited to, hosting of online resources, answering customer questions about products or services, consulting services, data modeling, printing, sending postal mail and processing email newsletter. We will provide those companies with information they need to deliver the service. Third parties may collect information such as your IP address that may indicate your online activities over time or across different websites when you use our websites.
Your Rights and Responsibilities
If you do not want to receive email, postal mail, telephone calls from us in the future, or if you do not want us to share your contact information in the manner described above, please provide us with your exact name and postal addresses, phone and fax numbers. It may take up to 10 business days for your opt out to become effective.
In addition to the other rights we note in this Privacy Notice, you also have the right to contact CSC to obtain the following information:
- What personal information about you CSC maintains;
- For what purposes does ADA process your information;
- How to request correction or deletion of specific portions of your personal data held by CSC that you believe are incorrect; and
- The source(s) from which the ADA has obtained your personal data.
We use Google Marketing Platform to serve ads on our site.
When users choose to make payments via credit cards, they do so on the website of a third party service provider. We do not store or reuse credit card information unless you have given us your credit card information directly and authorized us to do so.
We welcome your comments or questions about our Privacy Notice and privacy practices. If you feel that this site is not following its stated policy, please let us know.
UNDERSTANDING COOKIES AND OTHER SIMILAR DATA COLLECTION TECHNOLOGIES
What are cookies?
Cookies are small text files that are sent to or accessed from your web browser or your device’s memory. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier. A cookie also may contain information about your device, such as subscriber settings, browsing history and activities conducted while using our services.
Are there different types of cookies?
First-party and third-party cookies
There are first-party cookies and third-party cookies. First-party cookies are placed on your device directly by us. For example, we use first-party cookies to better understand your use of our website. Third-party cookies are placed on your device by our advertising partners.
Session and persistent cookies
There are session cookies and persistent cookies. Session cookies only last until you close your browser. We may use session cookies for a variety of reasons, including to learn more about your use of our website during one single browser session and to help you to use our website more efficiently. Persistent cookies have a longer lifespan and aren’t automatically deleted when you close your browser. These types of cookies are primarily used for analytical purposes.
These cookies help us understand how our website is being used, how effective marketing campaigns are, and help us customize and improve our websites for you.
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, selecting advertisements that are based on your interests and measuring the number of ads displayed and their performance, such as how many people clicked on a given ad.
Social networking cookies
These cookies are used on social networking platforms such as Facebook, Instagram, Twitter, LinkedIn and Snapchat to enable you to share pages and content that you find interesting on our website through third-party social networking and other websites. These cookies may also be used for advertising purposes too.
How can you control cookies?
There are several cookie management options available. Please note that changes you make to your cookie preferences may make browsing our website a less satisfying experience. In some cases, you may even find yourself unable to use all or part of our website.
Browser and devices controls
Some web browsers provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer. The procedure for managing cookies is slightly different for each internet browser. You can check the specific steps in your particular browser help menu. You also may be able to reset device identifiers by activating the appropriate setting on your mobile device. The procedure for managing device identifiers is slightly different for each device. You can check the specific steps in the help or settings menu of your particular device.
Interest-based advertising tools
You can opt out of seeing online interest-based advertising from participating companies through the Digital Advertising Alliance, the Interactive Digital Advertising Alliance or App choices (apps only).
Opting out does not mean you will not see advertising — it means you won’t see personalized advertising from the companies that participate in the opt-out programs. Also, if you delete cookies on your device after you opted out, you will need to opt-out again.
To allow you to share content on social media, some features of this website use social media plug-ins (e.g., Facebook “Share to Facebook” or Instagram “Share” buttons). Depending on your social media account settings, we automatically receive information from the social media platform when you use the corresponding button on our website.